System Status: Booting

Testing Ideas Against Reality

Applied Analysis Lab examines the hidden mechanics of complex systems through applied experimentation. Each project tests ideas against reality, revealing what works, what fails, and what evolves under pressure.

Latest Experiments

In-Progress Experiment #001

AEO Reflection: Citation Accuracy in Perplexity vs Google AI Overviews

Testing the impact of 'Definitional Authority' schema on RAG attribution performance.

AEO GEO
Queued Experiment #002

CWV Impact on RAG Discovery Rates

Analyzing the correlation between core web vitals and agentic crawling frequency.

Disciplines

  • Experiments

    Hypotheses, tests, and findings from the lab floor.

  • Case Studies

    Longitudinal analyses of real-world projects over time.

  • Disciplines

    The product verticals and methodologies that drive our research.

  • About

    The philosophy and methodology of the Applied Analysis Lab.

Active Case Studies