# Applied Analysis Lab > A working lab exploring real-world systems through structured experiments and transparent outcomes. ## Mission Applied Analysis Lab examines the hidden mechanics of complex systems through applied experimentation. Each project tests ideas against reality, revealing what works, what fails, and what evolves under pressure. ## Product Verticals (Disciplines) - **AEO (AI Engine Optimization)**: Optimizing content for discovery, understanding, and citation by Large Language Models and AI Agents. ## Experiments - [AEO Reflection: Citation Accuracy in Perplexity vs Google AI Overviews](https://www.appliedanalysislab.com/experiments/001-aeo-citation-accuracy.md/) Status: In-Progress | Confidence: 7/10 Hypothesis: Implementing 'DefinedTerm' schema will force AI citations. Summary: Testing the impact of 'Definitional Authority' schema on RAG attribution performance. ## Case Studies - [Site Factory Architecture](https://www.appliedanalysislab.com/case-studies/site-factory.md/) Summary: An analysis of the Site Factory v1.2.0 architecture and its scalability across multiple verticals.